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Fashion Week is over and I’m exhausted. And I don’t even care too much about fashion. The thing is, like everyone else I would always dress somehow, buy things I like and save up to buy even more things I like, but I never cared about the industry at all. I don’t find designers or models particularly glamorous, I never actively cared about trends, fabrics or even quality as I would just naturally go for the cheapest. It has changed a slight bit over the years and that’s clearly something Berlin, growing up and the internet did for me.

After doing the whole round of trade fair madness for the past couple of days, the party atmosphere at Bread & Butter and a more professional vibe at Premium, I made my way down to Toast & Jam on Thursday which had a pretty successful first day, too. Of course I didn’t say no to helping a little with the catwalk show and I always love a bit of stress, so I ended up helping my beautiful model into her vintage secretary outfit within split seconds, only to help her undress again and zip up her original 1950′s dress. It went surprisingly well, considering I normally barely manage to even dress myself. The rest of the time I spent working, looking at clothes and going out.

From a professional point of view, there’s clearly something about it. The rest is overshadowed by the idea of a fake exclusiveness, everyone trying their best to represent this big industry of the rich and beautiful by throwing free cocktails around, goodie bags, shows, music, bigger, better, brighter.  Don’t get me wrong, it’s fun and I’m grateful, but unimpressed.

I think the true reason we’re so indifferent is that we still wonder how to fit into that whole thing. We grew up learning that consumerism is boring and superficial, we used to be poor students, now we have jobs and we still can’t decide where we belong. We’re downing bottles of Sternburg on the streets and drinking free cocktails with a view over the nightly Berlin, surrounded by Italian fashion people in suits. We’re not hip, we’re not glamorous and decadence doesn’t suit us very well, neither does a plain working life. We’re part of something and part of nothing and as long as it’s fun, I don’t even care.